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Ericsson: Mobile World Congress

Project type: Walk-through Immersive experience
What we did: Media producer and technical delivery
Date: 2021-22
Client: One Small Pixel / Jack Morton Worldwide for Ericsson

We were responsible for managing and delivering six separate rooms of 6-8k large-scale audio-visual content, using projection, LED screens, special effects and bespoke audio. We led a team of ten animators, art directors, film-makers and sound designers from six different media production houses across four different countries.

 

We organised casting, wardrobe and logistics for a green screen studio shoot and set up a location shoot in Barcelona. We reported weekly to the project’s creative directors, disseminating their and Ericsson’s comments back to the teams for regular updates.

 

We then oversaw the install of all media and audio content on site in Barcelona, working closely with the AV hardware integrator and audio mixing teams. We also created new audio sequences on-the-fly at the request of the client for each of the zones.

 

This was a fast-paced project which required us to be very agile, making client requested changes and additions whilst the site install was taking place and liaising closely with Creative Technology (CT), who were the on-site hardware integration team, to update audio and image content.

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